SOCIAL MEDIA MARKETING BENEFITS

Marketing is the action or business of researching, planning, executing, promoting and selling products or services. Social media is a communication medium that enables users to create content, share content or participate in social networking. Social media as a medium is very different from traditional media for two reasons. First, the activity is largely public and accessible to marketers for research. Second, the medium allows for bi-directional communication – both direct and indirect.
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